Dimension42
Technology advisory and hands-on implementation for business decision-makers. Applied AI, connected software, business systems and the guidance to put them to work.
Explore Dimension4237Metrics, LLC / Technology & ventures
37Metrics, LLC brings together technology services, product development, and selective business partnerships. Founded by Marty Sampson, the company turns practical expertise into useful products and business capabilities.
The idea behind the name
More metrics do not automatically produce better decisions. Neither do more tools, more projects, or more complexity.
37Metrics is built around a different question: which three to seven measures and priorities deserve your attention—and what needs to happen because of them?
The number is a reminder, not a formula. The goal is clarity that leads to action.
Read the story behind 37MetricsThe company
Our brands, projects, and founder-led resources serve different purposes: helping businesses implement technology, developing products, sharing knowledge, and exploring what comes next.
Technology advisory and hands-on implementation for business decision-makers. Applied AI, connected software, business systems and the guidance to put them to work.
Explore Dimension42Practical technical explanations, runbooks and demonstrations that make complex systems easier to understand.
Visit MartyBytesBackground and broader interests at MartySampson.com, with applied AI ideas at MartySampson.ai.
Meet MartyHow we work
Identify the business priorities worth acting on before adding another platform or project.
Turn clear direction into practical products, systems and capabilities.
Make scope, ownership and the next operating steps explicit.
The founder
37Metrics brings together Marty’s technology leadership and hands-on approach to building useful systems. The focus is understanding the objective, making tradeoffs clearly and doing the work that matters.

Partnerships
We’re open to technology collaboration, joint product development and selective strategic alliances where the contributions and objectives align.
Our primary focus is paid advisory and implementation engagements. Where there’s a strong strategic fit, we’re also open to discussing other partnership arrangements.
Explore partnershipsStart a conversation
Tell us what you’re considering and where you think there may be a fit.
Discuss an opportunity