37Metrics, LLC / Technology & ventures

An independent technology holding company.

37Metrics, LLC brings together technology services, product development, and selective business partnerships. Founded by Marty Sampson, the company turns practical expertise into useful products and business capabilities.

The idea behind the name

Focus on the few things that move the business forward.

More metrics do not automatically produce better decisions. Neither do more tools, more projects, or more complexity.

37Metrics is built around a different question: which three to seven measures and priorities deserve your attention—and what needs to happen because of them?

The number is a reminder, not a formula. The goal is clarity that leads to action.

Read the story behind 37Metrics

The company

Different ways to turn expertise into something useful.

Our brands, projects, and founder-led resources serve different purposes: helping businesses implement technology, developing products, sharing knowledge, and exploring what comes next.

Services

Dimension42

Technology advisory and hands-on implementation for business decision-makers. Applied AI, connected software, business systems and the guidance to put them to work.

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Education

MartyBytes

Practical technical explanations, runbooks and demonstrations that make complex systems easier to understand.

Visit MartyBytes
Founder

Marty Sampson

Background and broader interests at MartySampson.com, with applied AI ideas at MartySampson.ai.

Meet Marty
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How we work

Clear priorities. Useful technology. Defined ownership.

01

Start with what matters.

Identify the business priorities worth acting on before adding another platform or project.

02

Connect decisions with delivery.

Turn clear direction into practical products, systems and capabilities.

03

Build for a responsible handoff.

Make scope, ownership and the next operating steps explicit.

The founder

Founded by Marty Sampson.

37Metrics brings together Marty’s technology leadership and hands-on approach to building useful systems. The focus is understanding the objective, making tradeoffs clearly and doing the work that matters.

Read Marty’s background (opens in a new tab)

Portrait of Marty Sampson

Partnerships

Shared goals. Clearly defined contributions.

We’re open to technology collaboration, joint product development and selective strategic alliances where the contributions and objectives align.

Our primary focus is paid advisory and implementation engagements. Where there’s a strong strategic fit, we’re also open to discussing other partnership arrangements.

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Tell us what you’re considering and where you think there may be a fit.

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