About 37Metrics
Focus is a business advantage.
The right few priorities can move a business further than a crowded dashboard or a long list of initiatives.
Why 37Metrics
The three to seven that matter.
The name 37Metrics is a reminder to look past thirty-seven competing metrics and identify the three to seven measures and priorities that can meaningfully move a business forward. It’s a philosophy of focus, not a rigid numerical rule.
We apply that same thinking to technology: understand the objective, make the tradeoffs clear, then build what helps.
How we work
Clear priorities. Useful technology. Defined ownership.
Start with what matters.
Identify the business priorities worth acting on before adding another platform or project.
Connect decisions with delivery.
Turn clear direction into practical products, systems and capabilities.
Build for a responsible handoff.
Make scope, ownership and the next operating steps explicit.
The founder
Founded by Marty Sampson.
37Metrics brings together Marty’s technology leadership and hands-on approach to building useful systems. The focus is understanding the objective, making tradeoffs clearly and doing the work that matters.
Influences
Learning from builders.
37Metrics takes inspiration from 37signals (opens in a new tab) and the work of David Heinemeier Hansson. Marty has never met him; his public writing and approach to building software and businesses have helped shape Marty's thinking. This is an influence, not an affiliation or endorsement.